Flik Flak - Helping Kids Tell Time Since 1987
Flik Flak helps kids worldwide learn to tell time with an engaging, proven method. Teachers contribute to the design to ensure each watch is an appealing educational tool. The core belief is that learning must be fun to be effective and lasting.
Time-telling buddies Flik and Flak assist younger kids. Flik, the minute hand, races around the dial, while Flak, the hour hand, moves at her own pace. Both feature in the packaging and the free “Telling the Time with Flik and Flak” app.
For older kids, Swiss-made watches include colour-coded numbers and interval markers for easy timekeeping. Every design is thoughtfully created for all-day learning.
FLIK FLAK METHODOLOGY
The world famous Flik & Flak Hands
Designed for younger kids, all Flik Flak Story Time watches have the world famous Flik and Flak hands.
Designs that make sense
All Flik Flak watches, even those for older kids, follow a colour-coded design language that intuitively helps differentiate between minutes and hours.
Easy to read dials
Flik Flak watches have clearly readable dials with strong colour contrasts. All hours and five-minute steps are written out, the minutes in between are marked by small dots.
Practice makes perfect
Every Flik Flak comes with a fun little paper game that allows parents and caregivers to explain and practice learning to tell the time with children.
Who is Flik?
Flik takes care of the minutes. He’s extremely well qualified for the job. And not just because he’s Swiss. He loves sport and is cool with taking a strategic step forward every 60 seconds. He’s never in a rush but always on time and knows that every minute counts – especially when his favourite pizza is in the oven, or his number one team goes into extra time. Always dressed in his funky blue and white gear from head to toe, he salutes the fashion savvy designs of the watches that he does his version of circuit training on. He’s super-fit and knows that every second counts when you’re counting the minutes for kids on the go.
Who is Flak?
Flak loves to keep her brother on track by constantly reminding him that 60 minutes make up an hour. She sometimes finds it weird that bedtime seems to come round faster than a cookie date with friends, when both are one hour away. But she knows a Flik Flak Swiss watch doesn’t lie. She tries to be patient and waits for her brother to take 60 steps before she leaps ahead, even though she’s often tempted to flip around on her skateboard to fill the time. Her fiery red outfit signals her love of action and you’ll often catch her whizzing off to the play park to try out some stunts or put a new ice cream to the test. She’s as tough as the watch she calls home and knows exactly what she wants – to teach kids all over the world to tell the time while having fun.
Quality & Safety
Flik Flak watches are Swiss-made and crafted for durability, surviving everything from playground adventures to washing machines. Each watch undergoes a month-long testing process, including over 100 safety and quality checks, meeting CPSIA certification standards and exceeding global regulations.
Made from innovative bio-sourced materials, Flik Flak watches are eco-friendly, with castor bean cases and recycled PET bottle straps. Their packaging is fully compostable, reflecting a commitment to environmental protection. Each watch comes with a two-year global warranty and expert support for any repairs.
Product Offering
Flik Flak is the world’s top kids' watch, designed for ages 3-10. Swiss-made, these watches cater to diverse styles and needs, from superheroes to fashion-forward kids, with options for personalisation through embroidered textile straps available online.
The collection has two main categories: one for younger kids learning to tell time with hour and minute hands shaped as characters Flik and Flak, and another for older kids, with standard hands and rotating bezels. Each design ensures easy time-reading and durability.
Flik Flak also includes educational extras, like storybooks and a free "Telling the Time with Flik and Flak" app, developed with teachers to make learning fun and distraction-free.
Flik Flak was born in 1987 in Biel, the watchmaking center of Switzerland. It is a member of the Swatch Group, so it integrates the experience and expertise of the world’s leading watch producer into its development. All Flik Flak watches are created in the workshops of ETA, one of the Swatch Group’s largest manufacturing companies in Switzerland.
